How to customize your QR code design – FreeQR

Make your QR code match your brand. Choose from preset templates or customize every detail including patterns, colors, and logos.

What you can customize

Option	What it controls
Template	Quick-start designs with preset styles
Design Name	Label for A/B testing and analytics
Pattern	How the QR code modules are rendered
Marker Border	Outer frame of corner finder patterns
Marker Eye	Inner shape of corner finder patterns
Colors	Background, foreground, and marker colors
Logo	Your image in the center of the QR code
Frame	Border margin around the QR code

When you can customize

You can customize your QR code design in two ways:

During creation: After setting up your landing page content and design, the QR Code tab is the final step
After creation: Edit any existing QR code to update its design

How to access the QR Code tab

For a new QR code: Complete the Info, Build, and Design tabs, then click the QR Code tab.

For an existing QR code: Go to your Dashboard, select your QR code, click Edit, then click the QR Code tab.

Choose a template or customize

You will see preset templates. Pick one to apply a ready-made design.

For more control, click Customize QR Code below the templates. This reveals all customization options.

Using templates

Templates are pre-designed styles that apply patterns, colors, and marker shapes in one click. Select any template to see the result in the preview panel.

If you want to start from a template and then adjust specific details, select the template first, then click Customize QR Code to fine-tune.

Naming your design

Enter a Design Name to identify this QR code design. This is useful for:

A/B testing: Create multiple designs for the same landing page
Analytics tracking: Statistics are tracked separately for each design name
Organization: Easily identify designs in your dashboard

All designs with different names point to the same landing page, but you can track which design performs better.

Customizing patterns and markers

Click Customize QR Code to access the Pattern & Marker section. It has three tabs:

Pattern

Controls how the QR code modules (data cells) are rendered. Options include Square (classic), Dots, Diamond, Rounded Bars, Fluid, and more. Browse the available patterns to find one that fits your style.

Marker Border

The outer frame shape of the three corner finder patterns. Options include square, rounded, circle, leaf, shield, and many variations.

Marker Eye

The inner shape at the center of each corner finder pattern. Options include square, circle, star, diamond, heart, flower, and more.

Select any combination. The preview updates as you make changes.

Customizing colors

The Color section has four tabs:

Tab	What it colors
Background	The space behind the QR code
Foreground	The QR code modules themselves
Marker Border	The outer frame of corner markers
Marker Eye	The inner dot of corner markers

Color types

For Background and Foreground, choose from:

Type	Description
Solid	Single color
Linear gradient	Colors blend in a direction (to bottom, to right, diagonal)
Radial gradient	Colors radiate from a center point (25 preset positions)

For Marker Border and Marker Eye, use the color picker to select a solid color.

Tips for readable QR codes

Maintain high contrast between foreground and background
Dark foreground on light background works best
Avoid low-contrast combinations that may not scan

Adding a logo

Upload your logo to display it in the center of your QR code.

In the Logo section, click Browse
Select your image file
Adjust Error correction if needed

Error correction levels

Level	Description
Low	Minimal recovery, smaller logo area
Medium	Balanced recovery (default)
High	More recovery, larger logo possible
Highest	Maximum recovery, largest logo area

Higher error correction lets a QR code recover more missing parts. This means you can cover more of it with a bigger logo without breaking the scan.

Adjusting the frame

The Frame section controls the border around your QR code.

Margin %: Set the white space around the QR code (default: 5%)
No Frame: Remove any border styling

More frame options are coming soon.

Saving your design

Click Save QR Code to save your changes.

To create another design for the same QR code, click Save & design another. This lets you create multiple designs for A/B testing.

Checking scannability

The preview panel shows a Scannable indicator. This confirms your design will scan correctly. If you see a warning, adjust your colors or reduce logo size.

Common questions

Can I have multiple designs for one QR code?

Yes. Use Save & design another to create multiple designs. Each design has its own name and analytics, but all point to the same landing page.

Will changing the design affect my printed QR codes?

Existing printed QR codes continue to work. If you want to use a new design, you need to download and print the updated version.

What file formats work for logos?

PNG, JPG, and SVG files work best. Use images with transparent backgrounds for best results.

How big should my logo be?

Start small and increase size while watching the Scannable indicator. Higher error correction allows larger logos.

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